Privacy Policy

Last updated: 5 November 2025

This Privacy Policy explains how SDEXTER’S LAB LTD (“we”, “us”, “our”) collects, uses, and protects personal data when you visit https://sdexterslab.com (“Website”) or contact us via our forms or email. We are committed to complying with the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).

1. Data Controller

The data controller is:

SDEXTER’S LAB LTD
128 City Road, London, EC1V 2NX, United Kingdom
Email: [email protected]

2. Data We Collect

We may collect the following categories of personal data:

• Contact data: name, email address, and message content when you submit the contact form or email us.
• Business/project information: details you voluntarily provide about your website, application, or optimization needs.
• Technical data: IP address, browser type, device information, and basic usage data collected via server logs or security/anti-abuse tools (e.g. Cloudflare).

We do not intentionally collect special category (sensitive) data.

3. How We Use Your Data

We use personal data to:

• respond to your enquiries and provide information you request;
• prepare proposals, statements of work, and service agreements;
• deliver and improve our services (custom business apps, SEO optimization, technical consulting);
• maintain Website functionality and security;
• comply with legal obligations.

We do not sell or rent your personal data.

4. Legal Bases (GDPR)

We process personal data on the following bases:

• Consent — when you voluntarily contact us;
• Contract — when processing is necessary to perform or prepare a contract with you;
• Legitimate interests — e.g. to secure our Website and improve our services.

5. Data Retention

We retain personal data only for as long as necessary for the purposes described here — typically up to 12 months after the last interaction, unless a longer period is required for contractual, accounting, or legal reasons.

6. Data Security

We use reasonable technical and organizational measures to protect your data against unauthorized access, alteration, or loss. However, no method of transmission over the Internet is completely secure.

7. Sharing Your Data

We may share data with:

• service providers (hosting, email/security providers) strictly for operating the Website and communications;
• public authorities, if required by law.

We do not share data with third parties for marketing purposes.

8. International Transfers

If we transfer data outside the UK/EEA, we will do so only where appropriate safeguards (such as Standard Contractual Clauses) are in place.

9. Your Rights

Under GDPR/UK GDPR, you have the right to:

• request access to your personal data;
• request rectification of inaccurate data;
• request erasure in certain circumstances;
• object to or restrict processing;
• withdraw consent at any time (where processing is based on consent);
• lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise any of these rights, contact us at [email protected].

10. Cookies and Tracking

Our Website may use essential cookies and security features (e.g. Cloudflare email protection). We do not use invasive tracking or profiling cookies for this Website as presented.

11. Third-Party Links

The Website may contain links to external sites. We are not responsible for their privacy policies or practices.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted here with a revised date. Your continued use of the Website after changes constitutes acceptance.

13. Contact

If you have questions about this Policy or how we handle your data, please contact:

SDEXTER’S LAB LTD
128 City Road, London, EC1V 2NX, United Kingdom
Email: [email protected]